:root {
  --ink: #1f2326;
  --ink-soft: #4a5157;
  --muted: #6f777d;
  --paper: #fbfaf7;
  --tint: #f1efea;
  --line: #e2dfd8;
  --charcoal: #3b3f42;
  --accent: #0e8a8f;
  --accent-dark: #0a6b70;
  --serif: "Fraunces", Georgia, serif;
  --sans: "Inter", system-ui, -apple-system, "Segoe UI", sans-serif;
  --radius: 10px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font: 400 17px/1.65 var(--sans);
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; height: auto; display: block; }
a { color: inherit; }

.wrap { width: min(1120px, 100% - 32px); margin-inline: auto; }

h1, h2, h3 { font-family: var(--serif); font-weight: 600; line-height: 1.15; margin: 0 0 .6em; letter-spacing: -.01em; }
h1 { font-size: clamp(2.3rem, 5vw, 3.6rem); }
h2 { font-size: clamp(1.8rem, 3.4vw, 2.5rem); max-width: 22ch; }
h3 { font-size: 1.2rem; }
p { margin: 0 0 1em; color: var(--ink-soft); }

.eyebrow {
  font-size: .78rem; font-weight: 600; letter-spacing: .14em; text-transform: uppercase;
  color: var(--accent); margin-bottom: .9em;
}

/* Buttons */
.btn {
  display: inline-block; background: var(--accent); color: #fff; text-decoration: none;
  font-weight: 600; padding: .85em 1.4em; border-radius: 999px; transition: background .2s;
}
.btn:hover { background: var(--accent-dark); }
.btn-small { padding: .5em 1.1em; font-size: .9rem; }
.link-arrow { font-weight: 500; text-decoration: none; border-bottom: 1px solid currentColor; padding-bottom: 2px; }
.hero-cta { display: flex; flex-wrap: wrap; align-items: center; gap: 1.2rem 1.6rem; margin-top: 1.6rem; }
.hero-cta.center { justify-content: center; }

/* Nav */
.nav {
  position: sticky; top: 0; z-index: 10;
  background: rgba(251, 250, 247, .9); backdrop-filter: blur(8px);
  border-bottom: 1px solid var(--line);
}
.nav-inner { display: flex; align-items: center; justify-content: space-between; height: 64px; }
.brand { display: flex; align-items: center; gap: .6rem; text-decoration: none; font-weight: 600; }
.brand img { border-radius: 6px; }
.nav-links { display: flex; align-items: center; gap: 1.6rem; font-size: .95rem; }
.nav-links a:not(.btn) { text-decoration: none; color: var(--ink-soft); }
.nav-links a:not(.btn):hover { color: var(--ink); }

/* Hero */
.hero { background: #26292b; color: #fff; overflow: hidden; }
.hero-inner { display: grid; grid-template-columns: 1.1fr .9fr; align-items: center; gap: 2rem; }
.hero-copy { padding: 5rem 0; }
.hero h1 { color: #fff; }
.hero .lede { color: #e6e6e3; font-size: 1.12rem; max-width: 52ch; }
.hero .eyebrow { color: #9fe0e2; }
.hero .link-arrow { color: #fff; }
.hero-art { margin: 0; align-self: stretch; display: flex; align-items: flex-end; }
.hero-art img {
  width: 100%; max-width: 540px; margin-left: auto;
  /* Melt the photo's edges into the hero background */
  -webkit-mask-image: radial-gradient(ellipse 50% 62% at 55% 42%, #000 50%, transparent 100%);
          mask-image: radial-gradient(ellipse 50% 62% at 55% 42%, #000 50%, transparent 100%);
}

/* Sections */
.section { padding: 6rem 0; }
.section-tint { background: var(--tint); }
.section-dark { background: var(--charcoal); }
.section-dark h2 { color: #fff; }
.section-dark p { color: #d7d9d9; }

.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.25rem; margin-top: 2.5rem; }
.grid-4 { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1.25rem; margin-top: 2.5rem; }

.quotes blockquote {
  margin: 0; padding: 1.6rem; border-left: 3px solid var(--accent); background: #fff;
  border-radius: 0 var(--radius) var(--radius) 0;
}
.quotes p { font-family: var(--serif); font-size: 1.2rem; color: var(--ink); margin-bottom: .8em; }
.quotes span { font-size: .82rem; color: var(--muted); text-transform: uppercase; letter-spacing: .08em; }

/* Three tools */
.tools article { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 1.8rem; }
.tool-icon { height: 72px; width: auto; margin-bottom: 1.1rem; }
.tools h3 { margin-bottom: .2em; font-size: 1.45rem; }
.tool-sub { font-size: .8rem; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; color: var(--accent); }
.tools article p:last-child { margin: 0; font-size: .97rem; }
.tools-note { margin-top: 2rem; font-family: var(--serif); font-style: italic; color: var(--muted); font-size: .98rem; }

/* About */
.person { display: flex; flex-direction: column; margin-bottom: 1.2rem; }
.person strong { font-family: var(--serif); font-size: 1.4rem; color: var(--ink); font-weight: 600; }
.person span { font-size: .8rem; font-weight: 600; letter-spacing: .12em; text-transform: uppercase; color: var(--accent); }
.highlights { list-style: none; padding: 0; margin: 1.4rem 0; border-top: 1px solid var(--line); }
.highlights li { padding: .7rem 0 .7rem 1.4rem; border-bottom: 1px solid var(--line); position: relative; color: var(--ink); font-size: .97rem; }
.highlights li::before { content: ""; position: absolute; left: 0; top: 1.25rem; width: 8px; height: 2px; background: var(--accent); }
.creds { font-size: .85rem; color: var(--muted); letter-spacing: .02em; }

/* Case study */
.case { display: grid; grid-template-columns: 1.2fr 1fr; gap: 4rem; align-items: center; }
.stats { display: grid; grid-template-columns: 1fr 1fr; gap: 1.25rem; margin: 0; }
.stats div { background: #fff; border-radius: var(--radius); padding: 1.5rem; border: 1px solid var(--line); }
.stats dt { font-family: var(--serif); font-size: 2.1rem; color: var(--accent); line-height: 1.1; }
.stats dd { margin: .4rem 0 0; color: var(--ink-soft); font-size: .95rem; }

/* Steps */
.steps { list-style: none; padding: 0; margin: 2.5rem 0 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 2rem; }
.steps li { border-top: 2px solid var(--ink); padding-top: 1.2rem; }
.step-n { display: block; font-size: .85rem; color: var(--accent); font-weight: 600; margin-bottom: .6rem; }

/* Cards & tiers */
.cards article, .tiers article {
  background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 1.6rem;
}
.cards p, .tiers p { font-size: .96rem; margin: 0; }
.tier-tag {
  display: inline-block; font-size: .75rem; font-weight: 600; letter-spacing: .08em; text-transform: uppercase;
  color: var(--accent); background: #e3f3f3; padding: .25em .7em; border-radius: 999px; margin-bottom: 1rem;
}
.tiers .tier-featured { border-color: var(--accent); box-shadow: 0 0 0 1px var(--accent); }

/* Trust / about / contact */
.trust { max-width: 760px; text-align: center; }
.trust h2 { margin-inline: auto; }
.trust p { font-size: 1.1rem; }
.about { display: grid; grid-template-columns: 1fr 1.3fr; gap: 4rem; }
.contact { text-align: center; max-width: 680px; }
.contact h2 { margin-inline: auto; }

/* Footer */
.footer { background: var(--ink); color: #c9cccd; padding: 2.5rem 0; }
.footer-inner { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 1rem; }
.footer .brand { color: #fff; }
.footer p { margin: 0; color: #c9cccd; }
.motto { letter-spacing: .18em; font-size: .8rem; text-transform: uppercase; }
.small { font-size: .85rem; }

/* Responsive */
@media (max-width: 960px) {
  .grid-4, .steps { grid-template-columns: repeat(2, 1fr); }
  .grid-3 { grid-template-columns: repeat(2, 1fr); }
  .case, .about { grid-template-columns: 1fr; gap: 2.5rem; }
}
@media (max-width: 720px) {
  .nav-links a:not(.btn) { display: none; }
  .hero-inner { grid-template-columns: 1fr; }
  .hero-copy { padding: 3.5rem 0 1rem; }
  .hero-art img { max-width: 360px; margin: 0 auto; }
  .section { padding: 4rem 0; }
  .grid-3, .grid-4, .steps, .stats { grid-template-columns: 1fr; }
  .brand span { font-size: .95rem; }
}
@media (max-width: 440px) {
  .nav .brand span { font-size: .85rem; max-width: 9.5em; line-height: 1.2; }
  .nav .btn-small { padding: .45em .9em; font-size: .82rem; }
}